Diversity Day – The Importance of Cultural Diversity In Business

Diversity Day: World Day of Cultural Diversity for Dialogue and Development United Nations Organization for Education, Science and Culture (UNESCO)

World Day of Cultural Diversity for Dialogue and Development United Nations Organization for Education, Science and Culture (UNESCO)

Diversity Day: Strengthening Advocacy for The World’s Most Powerful Renewable Resource

Last week we joined in the celebrations and actively participated  in showing our support for Cultural Diversity during Diversity Week and the central day of focus World Day for Cultural Diversity for Dialogue and Development. World Day for Cultural Diversity was first declared on May 21, 2002 by the UN General Assembly and now  “provides us with an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together better.” In 2011, the UNESCO and the UN Alliance of Civilization launched the “Do One Thing” campaign, which aims to challenge participants of Diversity Day to take ‘culturally diverse’ actions, to encourage others to do the same, specifically on this date. Through this online campaign, the UN hopes to raise awareness for cultural differences, build a world community, and combat stereotypes by increasing understanding and cooperation across cultures. The Director-General of UNESCO commented on the importance of Cultural Diversity saying;

It is a source of employment and income, conveying identities and collective benchmarks, contributing to social cohesion and self-esteem in our globalized world. The greatest strength of cultural goods and services lies in their dual, economic and cultural nature. This specificity offers a response to the growing demands for more integrated policies, capable of addressing the economic, social and environmental dimensions of development. Culture is not a commodity like any other, and this principle, which is internationally recognized by the UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions, adopted in 2005, is a guiding principle for forging more innovative and sustainable development strategies. We have entered a new age of limits – in terms of resources, in terms of the planet – and our response must be to unleash our most powerful renewable resource, human intelligence and creativity. Our cultural diversity is a stimulator of creativity. Investing in this creativity can transform societies. It is our responsibility to develop education and intercultural skills in young people to sustain the diversity of our world and to learn to live together in the diversity of our languages, cultures and religions, to bring about change.

With team members from five different continents and a special interest for advancing entrepreneurship in developing countries, Vita Global fully supports the United Nation’s efforts of building understanding and respect for cultural differences and cultivating business relationships that enable culturally empowered entrepreneurialism on a global scale.

Thunderbird School of Global Management Net Impact Team with Vita Global's Portland Reed.

Thunderbird School of Global Management Net Impact Team with Vita Global’s Portland Reed.

In 2014, we forged a relationship with the Thunderbird School of Global Management and aligned with their Net Impact program. This affiliation introduced us to a bright group of culturally diverse young entrepreneurs who through their Net Impact project developed, and improved, the foundation for our company’s growing social media platforms. In doing so Vita Global’s Thunderbird School of Global Management team won the “Best Presentation” award; taking with it First Place for their Net Impact Project. In advocacy of the “Do One Thing” campaign we helped raise awareness about World Day for Cultural Diversity sharing it and credible source articles across our extended social networks and encouraging our followers to do the same. To learn more about this event search for the UN assigned hashtags #DoOneThing and #DiversityDay on social platforms and show your advocacy for Cultural Diversity Day.

 

 

Diversity Day: UN World Day for Cultural Diversity - Do One Thing campaign

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